H1 and Title tags help search engines identify what your page is about. For you main category listings pages, we need to help search engines as much as possible.
But what is "H1" and "Title", and where are they?! Have a look at the image below:-
Let's say you have a category called "Pashminas". For a human, that makes sense - you click on "Pashminas" in the category list and you expect to see some pashminas!
But for search engines, this is just one little keyword ("Pashminas"). They could do with a bit more help! So you COULD set up your Pashminas category like this:-
Category Name = Pashminas
H1 Title = Pashmina Shawls in Various Colours, All 100% Pashmina Wool
Title Tag = 100% Wool Pashmina Shawls | Pashminas in a Variety of Colours
This in fact, would give us the example image above!
It's useful to split up category name, H1 tag, and even Title tag for main categories because sometimes you WANT a short category name like "Pashminas" - especially if you're selling a wide range of fashion accessories and have say 10 or 12 categories of fashion accessories - you want to keep those category names short and sweet and simple in the category list. YET, you DO want to have longer H1 tags and Title tags for each of these categories to help search engines (and yes, humans too! I would want to know if those pashminas were 100% pashmina wool for example!).
It's the same for "More Info" pages too - see here:-
In the above example, the link "Hog Roast" on the right is just the page title of the page added in backoffice > pages. The extra H1 tag allows for a more descriptive title (that you likely DON'T want in the right-hand navigation).
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