 posted in other news
on 19 July 2009
by Andrew Lang
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Bing Referral Spam / False Visitor Stats
Microsoft are doing it again regarding referral spam. They are sending false "visitors" to your site who supposedly found your site on the Bing search engine using single keyword searches like "item", "dollar", "product", and even "general"(!). It's quickly apparent these are false visitors (i.e. Microsoft sending a bot to your site) as sites getting such traffic do not rank at all for these generic keywords.
So what is going on? It seems Microsoft are sending traffic to sites to see what content is there that a normal human searcher would find. Normally they send bots to your site to index it. But they know that some people are sneaky and recognise the MSN bot, and so show DIFFERENT content there for the MSN bot (that humans WOULDN'T see). This is known as cloaking, and there are various reasons why some webmasters do this (reasons not important for this blog entry). SO, by fooling the server by pretending to be a real "human", Microsoft can see if a website is using cloaking or not.
The downside to all of this is website owners see a lot of false visitor data, thinking they rank for generic keywords when they don't. puresilva template has just been updated to filter out this false data.
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For example, if you sell a t-shirt for £10, a website visitor can make an offer for £9 for the t-shirt. This offer is then sent as an email to the website administrator. They can choose to accept or reject this offer. If an offer is accepted, the person who made the offer receives an email stating that the offer has been accepted, and they can easily pay for the item at the offer price by clicking a link within the email. Each offer (if accepted) expires after 4 days.
The website owner has the chance to make a counter-offer, and can reply back with an amended price if they feel the original offer price is too low (no different to haggling in a market!). This is sent as an automated email - the site owner just needs to alter the price in the backoffice, and click "Send".
This facility is purely optional and is automatically disabled as a default setting. The site administrator can choose to select individual items that can be offered on, or could choose to put all his or her items on offer (one click of a button).
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