| Description |
Updated When? |
- Update to blog section; now when you post a new blog entry, it's automatically submitted to a random selection of social networks including Jumptags.com, Brightkite.com, and Tumblr.com, for the purpose of speedy indexing - more details here.
- Footer text now has no size limit so you can add footer links etc.
- Switched the currency conversion system to lookup coinmill.com (RSS feed for latest conversion rates) as currencysource.com (previous conversion rate provider) recently went offline!
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2nd September 2010 |
| New facility allowing you to send custom messages to your customers (when you change status of order) |
17th August 2010 |
New stock library images for your website's columns. You can browse to this page via backoffice > variables > Insert Text/Images Into Your Website's Columns
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21st July 2010 |
| Sub-category and sub-sub-categories can now be listed with images next to each link (see example here) - you can switch this feature on here: backoffice > variables > shop options > general shop settings > Thumbnail Image Size for Sub-Category and Sub-Category Listings (set thumbnail image width to 50 pixels or more). You then need to select each image for each sub-cat / sub-sub-cat by editing each respective category in backoffice > shop > categories and selecting an image. You can set image sizes at 50, 75, 100, or 125 pixels in width. |
8th July 2010 |
| Updates to the keyword stats area of the backoffice (backoffice > keyword stats [just above bar chart]). Now you can see the what the corresponding landing page is for all the keywords that you are getting many click-throughs for, while also telling you if your listing in Google is an organic listing or a Google Products one. Keywords are also sorted by derived order (descending) to make it easier to see which keywords you should be targeting for your link building purposes. |
5th July 2010 |
| If you use Google Checkout as a payment provider, you can now import your orders very easily from the Google Checkout control panel to the backoffice (backoffice > orders > import Google Checkout orders) |
24th June 2010 |
| a new feature (backoffice > shop > product/basket stats) to show you how shoppers on your site behaved, and how far they progressed through the checkout process. This will give you a good idea of what shoppers added to the basket, and where some shoppers abandoned their basket.
Typical reasons for basket abandonment include:-
- shipping prices are too high - nasty shock to see a large cost added onto the product cost on the basket page
- not happy with the payment methods on offer (e.g. pay by BACS only)
- lack of trust - perhaps they worry what will happen if they don't like the product they receive
If people progress to the checkout stage (i.e. they click through to a payment gateway like PayPal) and still abandon, it's probably NOT due to the above reasons - it may be the fact that they are simply at the point of decision and decide something like "no, I can't afford this purchase" or something that may be completely outside of your control. However, if you have a lot of basket abandoments that DON'T go to at least the checkout stage, consider your shipping costs and payment methods, as well as using the basket message facility (backoffice > variables > shop options > general shop settings) to put in some reassurances like money-back guarantees, expected delivery times etc. |
20th June 2010 |
- new wholesale feature (backoffice > variables > shop options > wholesale options). Allows you to specify individual products to be "wholesale"; these products have their prices hidden - only logged in (and approved) members can view the prices and buy these items. You can still regular products alongside wholesale products.
- new "shop options" area in the backoffice (backoffice > variables > shop options). As this area has grown over the years, it's now split up into basic sections like this :-

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9th June 2010 |
Added new sort filters for product listings page. They can be activated in backoffice > variables > shop options > tick box next to "Include Product Sorting Filter?". Here's a screenshot of what the product sorting option looks like:-
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31st May 2010 |
Two updates to home page labels:-
- The phrase "Selected Items" on the home page can be edited in backoffice > variables > shop options > product layout / display options
- "Featured.." (above products in sidebar) can also be edited in backoffice > variables > shop options > product layout / display options
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28th May 2010 |
| Updated Search Engine Keyword Stats page (in backoffice) - allows you to get the ranking of each of the most popular keywords used in search engines to find your site. A "keyword value" score is then calculated based on : number of click throughs * ranking position. This is useful because it can highlight keywords that are performing well but may be ranking quite low e.g. a keyword ranked 8 in Google but happens to be your most popular keyword. Other less popular keywords may be getting you traffic because you're no.1 for those keywords. All well and good, but that no. 8 ranked keyword is where the big volume of searches are made. That would be a great keyword to work on to improve its ranking (via link building). There will be further updates to this facility including "sort by keyword value score". |
21st May 2010 |
Added new variation filter within categories for your website visitors. This means that when they browse one of your categories, they can refine their search by your product variations. See example image below for an illustration of how it can work. The variations in the dropdown menus apply ONLY to the category (or sub-cat, or sub-sub-cat) the visitor is in. This is good if your various categories have different types of sizes/colours/whatever. For example, in one category you might sell t-shirts which come in small, medium and large. In another category you might sell dresses which come in sizes of 6, 8, 10, 12, 14 and 16. Only the appropriate sizes would be displayed depending on what category the visitor was in. This works in categories, sub-categories and sub-sub-categories.
This can be activated in backoffice > variables > shop options > product variations > tick the box next to "Allow website visitors to search your product range by these variations?"
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17th May 2010 |

Integrated CardSave payment gateway to the template. Requires a merchant account. After you setup an account with CardSave, you can easily integrate your account to your website here: (backoffice > variables > taking payments) |
29th April 2010 |
3 new design templates created. If you wish to change colour schemes for these you can do so in design files - backoffice > design > design files. e.g. for the Xtreme design, you can re-colour images to create thousands of possible colours (some examples follow):-
Xtreme (2 / 3 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Xtreme" design and then click "Preview Design >>>"):-

Photographer (2 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Photographer" design and then click "Preview Design >>>"):-

Night Time (2 / 3 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Night Time" design and then click "Preview Design >>>"):-
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26th April 2010 |
| Updated the "buy it" button on product detail pages - this now directly adds to basket if there's no more options required for the shopper to select (e.g. not need to select size / colour), with quantity box next to it - quick way to buy. All the normal buying options remain unchanged below the product description (for the more discerning shoppers!). |
18th April 2010 |
| Now you can sort the order of product listings within individual categories, sub-categories and sub-sub-categories in a very specific way now. You can do this in backoffice > shop > categories > (select main categories, sub-categories or sub-sub-categories), then click on "edit product order" next to the category that you want to change the order of product listings for. |
16th April 2010 |
| New "add multiple links" facility (backoffice > links > add multiple links) - allows you to quickly add multiple links to your resource directory (if you've activated it). It has a .edu and .gov filter too so you can quickly find these types of sites to link to. More information here in this article - to summarise, it's generally a good practise to link out to trusted sites such as (but of course, not exclusively) .gov and .edu IF you feel they are relevant and useful for your visitors (key point). It's also good practise to link out to established blogs, forums etc that are not .edu and .gov as well. Trusted sites are the key thing. |
11th April 2010 |
New sales bulletpoints feature (backoffice > variables > shop options > sales bulletpoints) - allows you to place succinct sales bulletpoint messages just above the "Add to Basket" button on your product detail pages (with some nice icons you can choose from) - will help with conversion rates as many land directly on your product detail pages from search engines and may miss some pertinent information about your shop (e.g. free shipping) - sales bulletpoints are ideal in that case to highlight your fundamental offers (e.g. free shipping, money back guarantee etc) right at the critical decision point for shoppers.
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8th April 2010 |
- Now voucher codes (backoffice > shop > vouchers) can have a limited number of uses assigned to each one. This opens up a lot of possibilities. You could for example issue a credit note to a particular shopper by way of a one-time-only-use voucher code. You can set the number of times a voucher code can be used (e.g. 3 times).
- Another new feature with voucher codes: for both limited use voucher codes and time-limited voucher codes, these both now have the option to be publicly displayed on a special "Expiring Voucher Codes" page - giving your visitors more incentive to buy with these about-to-expire voucher codes (either they are about to expire because of a time deadline you've set, or because you've set them to be used only a small number of times - first come first served in that case). You must tick a box saying "Make this voucher public" for these to be displayed.
- New page will feature on puresilva.com listing your voucher code offers (the ones you make public that is) - driving more traffic to your site
- "Your Articles" service now just £1 per article written - that means you just need to write a 100 word article and we will publish it on a blog (giving you a link back to your site) - great way to link build with unique, natural articles
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4th April 2010 |
- Editable columns for your website (where you see category listings, "more info" pages etc) - now you can add custom text and images in your column(s) via backoffice > variables > Insert Text/Images Into Columns
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28th March 2010 |
- When an item is out of stock, a visitor can enter their email address (on the product detail page) so that they can be emailed when the item comes back in stock. They get the email (automatically) when you update the stock level of the product in the backoffice. This facility needs to be activated first in backoffice > variables > shop options (under stock control toward bottom of page)
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22nd March 2010 |
Further updates:-
- new SEO Stats area detailing how many pages of your site have been included in Google, Bing and Yahoo!, your Alexa and Page Rank - located in backoffice > above visitor bar chart on home page of backoffice.
- Now you can add/remove item counter (see image) from category listings (backoffice > variables > shop options > Hide Item Counter)
- you can now add descriptions to sub-categories of your product range (backoffice > shop > categories > sub-categories).
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16th March 2010 |
Updates to on-page search engine optimization :-
- rel=canonical used on product detail pages and blog pages. This consolidates all the various ways of URL rewriting into one single URL for each page and so avoids any duplicate content issues.
- META keyword re-introduction - automatic keywords added for product detail pages and category listings pages
- removed "more info" links (which were "nofollowed" anyway) and kept descriptive links
Also the template has undergone a full code audit and various minor bugs have been fixed. |
8th March 2010 |
Two new services:-
- "Your Articles" Service - you write your articles (sent to puresilva) - we publish them on blogs. A great way to link build cost-effectively
- eBay Synchronise Service - Do you have an eBay shop? Import your eBay products to your website - everything updated hourly.
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19th February 2010 |
- Now you can remove the Resource Directory from your site if you don't use it or want it there. If you already have a LOT of links listed here, it's wise to keep the resource directory plugged into your site, as you will no doubt have built some links to your site with the directory and it's not a good idea to pull the plug on your link partners whose links are on your site! You can remove it in backoffice > variables > add/remove facilities
- Now you can remove the "new" image next to new products if you want to (backoffice > variables > shop options > Hide "New" image next to new products)
- New "unlink" option in the WYSIYWG editor.
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12th February 2010 |
- Added new incentives facility - allows you to offer free gifts to shoppers if they shop over a certain amount e.g. free gift if you spend £25 or more, another type of free gift if you shop £50 or more etc. Very easy to set-up and also easy for end-shopper to make selection. Entirely optional if you want to use it! Can be found in backoffice > shop > incentives.
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9th February 2010 |
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- Added the WYSIWYG editor to both the blog section and add/edit product pages.
- Made it easier and quicker to apply individual prices to products that have variations (e.g. one product with different stock control levels and prices for each different size of the product) - now all this can be done by clicking a button - "Insert Individual Prices For Each Variation" - on the add/edit product page (as you're adding/editing a product), and the page refreshes to show the boxes where you can enter the stock levels/prices for each variation
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4th February 2010 |
- Greatly simplified the page editing facilities in Backoffice > Pages; now it's much simpler to add links, images and files to your pages - the page editor is now a much slimmed down version of what was before, without losing any features.
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30th January 2010 |
- New "footer popup" window (see example) - you can activate this in Backoffice > Mailings (it's switched off by default) if you want to more pro-actively build your mailing list. It's a lot more discrete than a regular (annoying) popup window, but quite noticeable as it "sticks" to the bottom of the page. It can easily be closed by visitors and NEVER appears again if someone closes it or signs up to your mailing list.
- Now you can add articles to your mailshots (see Backoffice > Mailings > Manage / Send Email Templates)
- You can now see which are the most popular keywords used when shoppers buy items from your site in Backoffice > Orders > How Did Customers Discover Your Site? > View Most Popular Keywords Used
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26th January 2010 |
| New mailshot facility : allows you to send templated emails (which you can make with the email template builder) to your mailing list via the backoffice. Your mailing list comprises of all those who've subscribed to your mailing list directly, made enquiries (and opted into your mailing list, and your customers. You can create unlimited email templates too and easily add products and voucher codes to each template if you wish to do so. Where to find it : backoffice > mailings > click "Free native mailing service"; ensure you've activated subscriber list in backoffice > variables > add/remove facilities first! |
19th January 2010 |
Added front-end stock level warnings for shoppers - you can activate this in backoffice > variables > shop options > stock level options (near foot of page). You can set the stock level quantity that triggers this warning (e.g. 3 items or less) - shoppers actually see how many items are left - good to get rid of clearance items quicker.
Added "New" and "Sale" images next to each product title if applicable. "New" appears next to products you've added in the last few weeks (doesn't work retrospectively for copied products but will work for future copied products). "Sale" appears next to items that are discounted. |
30th December 2009 |
Now it's possible to easily re-colour each image of your website's design in the design files area (in the Replace / Re-colour Existing Image Files section). This means you have now hundreds of thousands of colour combinations for your website's design at your disposal using an easy-to-use colour picker (like the image to the left) - re-colour menu background images, headings, in fact any image that's used in the design template you're using for your website. |
28th December 2009 |
For those selling items, we've added a new payment processor to the template - eWay. Transaction fees/costs can be found here. They appear to be very good value, and certainly we've found them to be a very responsive and helpful company when we worked on the underlying integration of eWay to the template. After you get an eWay account (which requires an Internet Merchant Account), you can easily integrate your eWay account to your website in the taking payments section of the backoffice (backoffice > variables > taking payments). |
18th December 2009 |
- New facility allowing you to link to pages in the "More Info" sections rather than actually have to add a page (backoffice > pages > add URL instead of page). Example - you add a "More Info" section called "Favourite Websites" then add links (not pages) to external websites. Or add a "More Info" section called "Surveys" and directly link to a number of enquury forms you've developed on your site itself.
- you can now toggle the embedded slideshow on the home page between your photo gallery and your products (by activating photo gallery slideshow in the photo gallery area)
- you can now add your own custom slides to the embedded products slideshow (backoffice > shop > priority order/slideshow) - allows you to add your own custom text and images and place them in the slideshow whereever you like. Example here (see 2nd and 4th slide)
- Files Manager - This area is a useful repository if you want to link to particular files on your website. You can find all the files you've uploaded across your various pages here, as well as upload extra files. This area is particularly useful if you want to add custom slides in the slideshow or use the same file on more than one page (by copy/pasting the file location below).
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15th December 2009 |
- Added "Replace Image Files" facility in the esign Files area of the backoffice. This allows you to upload your own custom images to replace the images used in the design of your site. Just like the CSS Editor, you can reset back to the original files if things don't work out! The range of facilities now present in the Design Files area can now give you the scope to actually create your very own design templates (however some knowledge of HTML/CSS is essential here).
Having said that, we will keep producing our own new templates for your use as always to add to the library of existing designs, so it's still easy to redesign your site without any HTML/CSS knowledge if you choose not to customise each template to the degree mentioned above!
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8th December 2009 |
- Introduced new subscription-type services. This allows you to sell a service and get paid on a recurring basis for that service you sell. For example, let's say you have a telephone tech support service or perhaps you allow a room you own to be rented out weekly for meetings etc. Those kinds of things can now be sold on your site and the buyer would pay you on a daily, weekly, monthly or yearly basis automatically via PayPal (you would get paid automatically without having to re-invoice the customer). You can set the frequency and number of times for this type of subscription payment (e.g. monthly payments, lastings just 12 months, or indefinitely on a weekly basis).
Firstly you must activate this service in backoffice > variables > shop options - look for "Allow subscription payment-type services". After ticking the box to activate subscription-type services, you will see new options appear when you add or edit a product allowing you to set the frequency and amount of payments required for that service you've added.
You can of course still have regular products you can sell with the single one-off payment! This new service is entirely optional and you can create as many or as few subscription-type products (likely a service you provide) as you like.
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7th December 2009 |
- Now you can add your own HTML title / META description to categories - backoffice > shop > categories. If you don't, then as always it just populates these with the category name (HTML Title) and category description (META description).
- Removed META Keyword fields from product edit page and general page editor as these are now redundant and not necessary to enter (will give you no benefit in ranking as search engines now officially discount these as being useful in determining the content of your page)
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8th November 2009 |
- New Flash photo gallery module option so now your photo gallery can have a slick animated user interface. To try this out, first you need to make sure the photo gallery is activated on your site (backoffice > variables > add/remove facilities). Now go to backoffice > photo gallery and select "Flash" as type of photo gallery and finally click update. Then you can view your new Flash photo gallery on the front-end of your site
- Much improved embeded products slideshow with many more transition effects. You can try this feature out by activating it here: backoffice > variables > shop options - tick the box next to "Embed Products Slideshow on Home Page" (if it isn't already ticked) and visit your home page.
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4th November 2009 |
| Now deadlines can be set for all discount vouchers (not just printable ones) - this is useful for example if you're doing a mailshot that includes a discount voucher; there you can state that the voucher's only usable for the next 7 days (example) - after which time it expires automatically wihout you needing to manually delete the voucher code in the backoffice. It also means you can RE-use the same voucher code again in the future by simply changing the expiry date of it to a new future date. You can access this facility via : backoffice > shop > vouchers |
25th October 2009 |
| A new FAQ facility allowing you to add FAQ (Frequently Asked Questions) pages to your website. You can find this facility in backoffice > pages > add/edit FAQs. See an FAQ created by this facility here. You can add multiple FAQs to your site if you need. You can link to them in the usual way via a dropdown menu. For example, in backoffice > variables > navigation, you'd find your FAQs in the "links to which page?" dropdown menu. If you want to link to the FAQ via a normal text link in a paragraph of text, you'd edit that particular page in backoffice > pages, then select some text you want to be the link (in the body of the page), and then select the FAQ from the Page Links menu. |
16th October 2009 |
New Design Files area (found in backoffice > design > design files link at top of page). This new area allows you to:-
- edit the CSS file of your website - this gives you very deailed control over the look and feel of your website (requires knowledge of CSS)
- upload a favicon
- upload a banner DIRECTLY to your site (e.g. one you've created in Photoshop)
- create a banner in puresilvabannermaker.com FREE and unbranded (saving $US8), and have it automatically added as your website banner (right size too, no matter what puresilva template you use!).
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4th October 2009 |
- new keyword suggestion tool - allows you to find new keyword for you to target in link building campaigns / make sure appear on your site. Link to keyword suggestion tool can be found just above visitor barchart on home page of backoffice.
- New Design:-
Rounded (3 column / 2 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Rounded" design, and then click "Preview Design >>>"):-

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29th September 2009 |
- new facility in the orders area to allow you to add shipping tracking codes / shipping company information so your customers can track the order directly with the shipping company. These fields appear when you edit an order, and then tick the box "Alert Customer of Status Change by Automated Email?" - the tracking information you enter will be sent in the "change status" email that the customer receives.
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24th September 2009 |
- new option for product description display - a "lightbox" feature for lengthy product descriptions. If your product description is 800 characters or longer, it is now possible to truncate it with a "[more info]" link taking the visitor to a lightbox popup which shows the entire description. This is useful because it raises all those important features BELOW the description (add to basket, upsell products, related products) much higher up the page and compacts the overall product detail page into a much more digestable format. This feature can be switched on in backoffice > variables > shop options > Show Full Product Description in Lightbox (NOT on page).
- Page editor (backoffice > pages > add/edit a page) now has HTML table button - useful if you want to display tabular data or arrange photos and text in a particular way
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16th September 2009 |
- New facility allowing visitors to publish advertisements on your website (this facility is switched off by default). They can publish their text advert on your website; they then pay you via PayPal, you are notified by email of the new advert - and finally you login to the backoffice to activate/show on site their advert. You decide how much each advertiser pays you on a monthly basis (e.g. 10 per month per advertiser). You can access this facility in backoffice > variables > Advertisments on Your Site. More information can be found here .
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9th September 2009 |
- Ability to add text to the basket page in backoffice > variables > shop options ("Basket Message") e.g. you may want to alert shoppers that all items are sent by recorded delivery - that kind of message, or perhaps highlight that you offer free shipping (if you do).
- updates to stock control page - out of stock items are highlighted in red, and items NOT shown on site are labelled as such
- update to Twitter options - now you can show your latest Twitter messages in the sidebar of your website with a link also to your Twitter page, directly under your news/articles (news/articles must be activated to show Twitter messages).
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6th September 2009 |
- A 2nd products slideshow that can be embeded onto the home page - see this example. You can embed your slideshow by going to backoffice > variables > shop options > tick box next to "Embed Products Slideshow on Home Page". The slideshow uses the priority list to determine what products are shown on the slideshow and in what order.
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5th August 2009 |
- New option allowing your shoppers to give special requirements for products. This is basically a text box that will appear in the product detail page (if activated). It's useful if you are selling a product that may require a special message - like on a ceramic dish, or even birthday cake. Or perhaps special instructions about the configuration of a product. You can show this text box on selected products (where it's appropriate). This facility can be activated in backoffice > variables > shop options > Allow "Special Requirements" box. Then when you add/edit a product you will see a new option appear - a tickbox with "Show "Special Requirements" Box" next to it.
- Ability to import affiliate products
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1st August 2009 |
- New affiliate selling facility allowing you to sell other people's products on your site and make commissions if they click through from your site to the selling site and a sale results. You need to activate this facility first in backoffice > variables > shop options > allow affiliate products (tick the box). Once activated, whenever you add or edit a product you will see a new field called "Affiliate Link" (below Product Name). Put in the full affiliate link that this product needs to link to (incl. your affiliate code in the URL of course!). That's it. You can add as many affiliate products as you like, and affiliate to ANY other site (Amazon, John Lewis, anyone). You can even mix up your products with affiliate products or create a special category for affiliate products - up to you.
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23rd July 2009 |
- "Size" and "Colour" are now editable variations for products, so you can re-label these to anything you like e.g. "Length" and "Material". You can do this here : backoffice > variables > shop options
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21st July 2009 |
- New view for product listings with much larger images - see screenshot here. You can set your website to show your products in this way in backoffice > variables > shop options > product layout options
- New view for product detail page with much larger image - see screenshot here. You can set your website to show your products in this way in backoffice > variables > shop options > product layout options
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19th July 2009 |
- Ability to export/import prices (backoffice > shop > Import/Export Stock Levels / Prices)
- New Design:-
Polo
(3 column / 2 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Polo" design, and then click "Preview Design >>>"):-

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14th July 2009 |
- Updates to blog commenting system - now comments are accepted via email (link in email to approve comment)
- Screenshot examples of various shop options
- Various bug fixes
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7th July 2009 |
- new "customer discovery" facility that records referals which went on to becomes sales. This is a great way to find out how paying customers found your website - and so you can target particular keywords for link building if you're finding certain search engine keywords are leading to more sales than others. It's live since 18th June 2009, so the recording starts from this date.
- improved the WYSIWYG editor in pages to take into account certain incompatibilities with browser versions/security software
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18th June 2009 |
- new facility allowing you to export/import product stock levels - you can export import in backoffice > shop > stock level report
- new page that collates all your product reviews and customer feedback. You can link to this page via the main navigation layout (select "product reviews" in page to link to) or when editing pages (you can link to this page easily by selecting "product reviews").
- contact form and product enquiry form no longer use CAPTCHA to make the more accessible (they use another method to prevent form spamming).
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14th June 2009 |
- Updated variables section as it was getting a bit too big and complicated to deal with! Now the various sections are broken down into separate pages and it's much easier to find the settings you want to edit for your site:-

- New facility called "Events Calendar". It's similar to the blog/news section except it separates entries into two sections : past and future. Future events are highlighted and promoted, past events are held in an archive. You can also group event entries under one date. It's suitable for sites running events like pubs, DJs, hotels, businesses running training courses etc. You can alternate between running the blog OR running the events calendar.
- A simpler backoffice. Now you only see the sections you've activated rather than everything. So if you're not running a forum on your website, you won't see the link to "forum" in the main menu bar. You can still add/remove section in the same way here.
- An option to show a simpler view for the home page of the backoffice (you can toggle between "simple" and "detailed" view).
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2nd June 2009 |
Updates:-
- ability to show your products in grid format on home page - you can activate this by going to variables and selecting "grid format" on the "Show Selected Items" option
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23rd May 2009 |
Updates:-
- design facility now has automatic previews of each design (as thumbnails) when you select them in the dropdown menu
- supporting files for each product - maximum size now increased from 500k to 3MB (apart from MP3 files which will remain at 500k)
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19th May 2009 |
Updates:-
- New email support link at top of backoffice. This will appear more frequently (and contextually) in other areas of the site - to make it quicker and easier to send a support email (or suggestions)
- "Getting Started" section if you're new to the backoffice!
Two new designs:-
Liquid (3 column / 2 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Liquid" design, and then click "Preview Design >>>"):-

Industrial (2 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Industrial" design and then click "Preview Design >>>"):-
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10th May 2009 |
Updates:-
- Increased digital download file size limit from 5Mb to 10Mb
- Added video about how to add reciprocal links in the manage links directory
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2nd May 2009 |
You can now send automatic messages ("tweets") to Twitter (if you have an account) whenever you add a new product or article - this is yet another way to get extra visitors to your site as they can be alerted to your new product/article via Twitter. You can enable this in "variables" section. Once enabled, a new option appears whenever you add a new product or article ("Send Tweet About This Product/Article") - checking the box next to this option will then automatically send a "tweet" (a message) to Twitter with the following format : article/product title : article/product URL. Like all extra features, this is entirely optional (and you need to opt in, in "variables" section to enable it). |
18th April 2009 |
Update regarding addition of items to shopping basket - now the shopper does not leave the page they added to basket - instead they get a small box above the item they added to basket like the following:-
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29th March 2009 |
Two updates:-
- new "Quick Add" facility (for products) which allows you to add products using a much shorter form that shows only the essential fields like product name, description, price, show on site etc.
- new shipping maximum cost setting - allowing you to set a limit on how much shoppers pay for shipping. For example, if the limit is £8.25, then no matter what they order, they will not pay more than £8.25 in shipping.
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20th March 2009 |
| Added facility in "Discounts" of backoffice allowing you to show a special offer on the home page ("Show On Home Page" checkbox) |
14th March 2009 |
Two further updates:-
- WYSIWYG (What You See Is What You Get) Page Editor found in Pages/Links (add/edit a general information page to see) using scalable images for reduced bandwidth.

- New (and editable) look to backoffice :-

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10th March 2009 |
| If you are using stock control on some of your products, you can now view a list of the products using stock control in one view, ordered by lowest stock levels (so you know quickly what is out of stock, and what is about to go out of stock). You can find this new view in backoffice > shop > stock level report. |
26th February 2009 |
| Quick update: orders are now searchable by product name and also productID. |
12th February 2009 |
Two new designs:-
WidgetLike (3 column / 2 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "WidgetLike" design, and then click "Preview Design >>>"):-

Temper (3 column / 2 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Temper" design and then click "Preview Design >>>"):-
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11th February 2009 |
| Updated the template so both products and articles can now be indexed by a new puresilva product/article search engine / updates page. This page will launch in the next week or so here (click here) on puresilva.com, and will feature the latest products/articles added by puresilva sites as well as feature a keyword search for the entire product/article range. The latest products / articles page is good for search engine optimization as each new product / article you add will be linked to from puresilva.com automatically (using the title of the product as anchor text). Your site will be crawled once per day automatically and products / articles will be added to this updates page automatically. |
28th January 2009 |
Further updates:-
- option to show terms/conditions link on the basket page. You can set you terms/conditions in the Variables section.
- Manually entered orders can now have status changes
- New service - (in Extra Services) - information on checkrate.co.uk - a service that helps increase sales conversions by awarding you a Confidence Seal if your business has a good credit score.
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24th January 2009 |
Two new updates :-
- minimum order quantity on a per-product basis. For example, shoppers may need to order a quantity minimum of 5 for a particular product. All products default to 1 as a minimum order quantity. You can set this by adding/editing a product.
- minimum checkout total (optional). Allows you to set a minimum checkout total; for example, if you set the value at £8.25, then shoppers need to add at least £8.25 worth of items to the basket before payment options become available to them. The minimum checkout total can be set in Backoffice > Variables under Shop Options.
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19th January 2009 |
| New update allows you to easily adjust prices for several items in one go. The facility can be found by going to Shop > Edit Products > Price Adjuster. You can adjust prices by percentage, fixed value or swap a specific price for a new price. |
16th December 2008 |
| Variable VAT rate (prices can be dynamically re-calculated according to any adjustment in VAT in a mouse click). |
27th November 2008 |
Two (Google-related) updates:-
- Google Products Submission Service. Our service ensures your products are listed on Google Products 365 days a year (for puresilva website owners only).
Google Products allows everyone to search for your products in Google itself - including showing product titles, product descriptions, prices and even product images within Google Search itself. See an example search here for pashminas. It's a great way for shoppers to compare products and prices between various online shops. It's a bit like Kelkoo / Dealtime except it's free :)
We've found visitor increases on 3 shops to have increased between 10% and 21% directly from using Google Products. It's a very significant (targeted) traffic channel.
- Update to previous Google Adsense update! The previous update has been superseded by the following update (since this update makes the previous one redundant):- There's a new option in Backoffice > Variables in the Google Adsense area called "Randomize Google Ad text colours + positioning" - as it suggests, this option will randomize the colouring of your Google Ads and also the positioning of them - giving them extra visibility (without being garish). This should result in greater click through rates (having said that, this option is entirely optional and you need to opt-in to it in Variables).
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20th November 2008 |
- Update to dynamic categories: There's a new facility here:- Backoffice > Shop > Categories > Dynamic Categories. Now you can VERY EASILY add a list of dynamic alternative categories in just seconds, and even decide which order they appear in. They will appear in a separate location just below your main categories on your website. Why is this useful? Well now you can easily add a list of brand name categories (for example) to augment your main categories. Or you could list sizes, colours etc as an alternative way to browse your product range. This also answers the issue about placing a product in more than one category - now you can! Here's an example of how this works: http://www.lowcostbag.com/ (see handbag colour category range on left-hand column).
- Further updates to referals. Now you can see which sites have linked to you in the last 30 days (that have clicked through and given a referal!).
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12th November 2008 |
More updates:-
- Referal statistics can now be searched by keyword
- Introduction of dynamic categories. What are dynamic categories? You know about standard product categories - these are what you put your products into (if you are selling items). Dynamic categories are created by using the following linking covention :-
http://www.somewebsite.com/Keywords-Go-Here!/K.htm
Example: http://www.lovepashminas.com/White-Pashmina/K.htm
The link itself creates the dynamic category. In the above example, a dynamic category was created on your site called "White Pashmina " - your site searches for products that refer to "white" and "pashmina" in the product title and/or product description and will list matching items in this dynamic category.You need to make sure this link ends with /K.htm.
Why is this useful? It's useful for both shoppers and search engines - since you can create a link that lists very specific products like this:-
"Why not checkout our latest paisley pattern clothing range! You can find t-shirts, shirts and ties in this new exciting range."
The link creates a dynamic category called "paisley pattern" and matches all products with these words in them and lists them in the dynamic category. Since contextual links (see puresilva article) are very important for seach engines, you can really go wild with this new feature creating dynamic categories via links in your body text.
Once search engines follow such links, they will index them so that effectively you've just added a new page to your site called "paisley pattern" that lists paisley pattern products!
This is phase one of the development of dynamic categories. In phase two (next update), you will be able to create these dynamic categories in a very user-friendly way and save links that you can easily add to your web pages.
Two new design editions (remixes of current design templates)
Experience Banner (3 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "ExperienceBanner" design, and then click "Preview Design >>>"):-

Aqua Solid (3 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Aqua" design and look for variations that colour the navigation bar too (e.g. Maroon Text + Nav Bar"), and then click "Preview Design >>>"):-
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10th November 2008 |
Two new updates:-
- General sitemap (listed under "More Info" navigation when cache is next updated). This is automatically generated.
- Watermarking of product images (entirely optional). Watermarking is where you place a faint watermark (with this feature, your domain name) over an image to prevent other websites using this image (they can still use it, but it's obvious where they've got it from, and so this normally prevents people bothering using your images). To enable watermarking, go to Variables and under "Shop Options" you'll see an option entitled "Enable watermarking option for product images" - check the box next to this option and update. Now add/edit a product an image in the backoffice. After uploading, you will see a new button entitled "Watermark Image" - click this button if you want to watermark the image. It will only watermark the largest image (what your website visitors see when they click "Enlarge Image" on front end of your website). Again, this feature is entirely optional and is switched off by default.
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22nd October 2008 |
Added two new design templates with a large number of colour combinations
Experience (2 and 3 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Experience " design, and then click "Preview Design >>>"):-

Nature's Charm (2 and 3 column)
You can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Nature's Charm" design, and then click "Preview Design >>>"):-
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9th October 2008 |
Futher Updates:-
- Date-based searches now possible for orders
- Can export orders to CSV (based on search criteria e.g.completed orders in the month of September 2008)
- Completed rel="nofollow" tagging of links that don't matter - 'more info' links on home page + footer links at bottom of page (home, about us etc).
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6th October 2008 |
Futher Updates
- Manual "Add Order" facility in Orders area. This allows you to manually add offline orders to your online accounts, or manually add any order not recorded in the backoffice (e.g. Google Checkout orders which aren't recorded). Manual orders can also be edited (and deleted).
- Automated email sent to customer when status of order changes (to alert them of status change). For example, if the order status is set to "dispatched" (shipped), the customer is notified by email that the order has been sent. This feature is entirely optional.
- VAT-excluded prices can now be entered for products (VAT is automatically added after adding/updating the product) - again this is optional, and only is shown as an option if you have stated you are VAT registered in Variables section of the backoffice.
- Implemented rel="nofollow" tags to links on your site that are no value to search engines (e.g. "more info" links when you have descriptive product links that go to same page). The result means more value is given to the descriptive links which in turn should improve your search engine rankings.
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26th September 2008 |
| More articles/tips on home page of backoffice. These are dynamically linked to the puresilva blog so you will see more of these as new blog entries are added to the blog. |
28th August 2008 |
| Updated link directory so that it's a lot easier to approve other websites adding links to your directory - you will receive the normal email alerting you to the fact that someone has added a link to your directory, but included in this email is now a link you can click on to easily approve the addition. Upon approval, the linking website is sent a notification email. |
11th August 2008 |
| Updated voucher/promotional code facility. New "Loyalty Voucher" code is shown on customer confirmation emails whenever they purchase items (to entice them to buy more again) (Loyalty Voucher feature is entirely optional and needs to be activated). Also printable vouchers entice customers to your physical premises if you have a high-street shop (again, entirely optional and needs to be activated). |
10th August 2008 |
Updated the resource directory addition page (e.g. see this example page)- now the HTML link code that other sites add to their pages (that links to your website) is a lot more random - it will take either a random category listing page of your website, or a random article (if you don't sell items, it defaults to this). If you don't sell items and have zero articles, it will revert to the title/description of your website you've already described. If THAT is blank (default), the HTML code is your domain name and description is blank.
The purpose of this update is to give your site a much more natural link profile. It's a lot better if sites link to various pages on your website and not just the home page.
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1st August 2008 |
| Added Footer Text Editor in Variables. Footer text allows you to add custom links, stats package code, and general disclaimers etc at the bottom of every page on your site. You don't need to have any footer text, so just leave it blank if you don't need to add anything here! (max length : 1500 characters) |
25th July 2008 |
| New facility within "News/Articles" allowing you to easily import news from around the web as a means of generating new articles for your own website. This can be used as a means to find topics for articles (recommended) or even simply as a news digest whereby you create articles that simply features news headlines/comments from your chosen news sources. This feature is entirely optional and you can still write articles normally as you have in the past. |
22nd July 2008 |
| A much-requested feature now finally released! : New "upsell" feature allowing you to sell multiple items together e.g. selling an electric bike with additional front light, back light and battery (these are optional extras to the electric bike). You can also change the prices of these additional items to give shoppers a "deal" if they buy all the items together; this facility means shoppers can buy multiple items in one go, and you can promote extras to any item. It's quite a powerful new facility that can be used in many different ways. More info on upselling can be found in this Wikipedia entry (click here). |
20th July 2008 |
Added two new design templates with a large number of colour combinations
Rough Edges (2 column)

Smooth Edges (2 column)
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4th July 2008 |
- You can now see which websites are linking to you according to Yahoo! and Google. This new facility can be found here: Backoffice > Pages/Links > SEO Overview / Which Websites Links To You? You can check the page rank, anchor text and general value of each of these links
- New link popularity/article writing service. You can sign up for a 12 month campaign that secures links pointing to your site on a monthly basis plus unique articles written and published for your website. Click here for more information
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23rd June 2008 |
| It is now possible to import products to your puresilva website template via a tab-delimited text file via backoffice > shop > import. You import an unlimited number of products in one single text file, including images too (as long as you supply image URL for each product), so no need to manually upload image files with this import - up to 4 images per product; particularly useful for people who already own an e-commerce site, but want to port their products to a puresilva website template. |
19th June 2008 |
- You can now hide content pages (Pages/Links) by checking the "Hide Page" checkbox when adding/editing a page - good if you are preparing content but you don't want particular pages to go live yet.
- Instructions (for shoppers) on how to enable cookies in their browser if they have cookies disabled
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12th June 2008 |
You can now present your product categories (if you are selling items) in a new way that shows a thumbnail image of a product that exists in the category as well as part of the category description; this is a great way to present your product range to your visitors, while giving them an idea of what to expect before clicking on a category description.
This new feature is entirely optional and needs to be switched on in the Variables section of the backoffice, and checking the box next to "Show Thumbnail Images / Category Description in Category Listings ".
It's a good idea to add descriptions to each category (backoffice > shop > categories > main categories) if you are going to use this feature.
Added one new design template :-
All Image (3 column / 2 column)
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28th May 2008 |
Added one new design template :-
Environmental Brand (3 column / 2 column)
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26th May 2008 |
Integrated WorldPay as a new payment provider for those selling items. You will need a WorldPay account to use this payment system (you can sign up here)
Added one new design template :-
Zed (3 column / 2 column)
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14th May 2008 |
| Improved products slideshow - now full size, with product descriptions when you roll over each item. You can see a working demo here.This is a beta version - planned improvements are : ability to select products for the slideshow, categorisation of products within the slideshow, and ability to choose colour scheme for slideshow. |
1st May 2008 |
Two more updates:-
- You can now enter your Google Verification Code when generating your Google Sitemap (saving much time)
- For your products, you can now add customised HTML Titles, META Description and META Keywords for each individual item you sell. You can add these on the add/edit product page.
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23rd April 2008 |
Further updates to template:
- Category descriptions; you can now add descriptions to shop categories and these descriptions appear below the category title (on product listings page).
- Product thumbnails appear next to products that appear in the sitewide search results
- Thumbnail images appear next to special offer descriptions on the special offers page
- "Recommend a friend" facility added - your website visitors can recommend both your articles and products; you need to switch this on in "Variales" under "General Features/Sections/Layout" - check the box next to "Recommend Items/Articles To A Friend"
- Updated "Review It!" link on product detail pages - looks better and more uniform with the new "recommend a friend" link too.
- Added a facility in the backoffice that lets you see your products being viewed RIGHT NOW - you can also see the path your visitors take in terms of browsing your product range. You can see the current activity of the 3 most recent visitors (past/present). The facility uses AJAX technology so there's no need to refresh the page - you will see products appear as they are viewed LIVE on your site by your visitors. You can view this facility via backoffice > shop > stats > current item views.
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22nd April 2008 |
Updates:-
-
"Move Products" facility making it very quick and easy to move multiple products from one category to another
- Added 3 new video help clicks;
- Increased quality of JPG banners in Design facility within backoffice
- Added one new design template with a large number of colour combinations (you can preview this new design via backoffice > design, then select from "Design Templates" dropdown menu, select the "Aqual" design, and then click "Preview Design >>>"):-
Aqua (3 column / 2 column)

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2nd April 2008 |
Added "View by Price Range" facility - if you are selling items on your site, you can add price ranges that your shoppers can browse by e.g. show me all items between £5 - £8.25. The list of price ranges would be shown below your category list (see image to left). This facility needs to be activated to be used (it is entirely optional). |
30th March 2008 |
Added social bookmark links at the bottom of each article/news item you add :-

Social bookmarks allow you or any of your website visitors to click on the above link to recommend your article / news item to any one or all of the above social bookmarking websites. This gives your article exposure to high traffic websites, which in turn bring you extra traffic. The more compelling and interesting your article, the more visitors you will bring to your site from these social bookmarking sites. |
28th March 2008 |
Added "Latest Additions" link within category products list, along with RSS Feed for all your latest items (if you're selling/showcasing items) - see screenshot below. This lets your regular visitors know about your latest items you've added - they can even know about your latest items without visiting your site (via an RSS Reader).
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27th March 2008 |
| Added video tutorials to backoffice (9 videos, more to follow) to help people make the most of the puresilva website template |
25th March 2008 |
| Updated basket page and checkout pages for cheque, BACS, PayPal and Protx - more streamlined process for shoppers. |
19th March 2008 |
Added one new design template :-
Puresilva Original
(3 column / 2 column)

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6th March 2008 |
Added one new design template:-
Granite (2 column)
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29th February 2008 |
Added "Verify All Links" facility in the Manage Links Directory section.
This facility allows you to check ALL of those who have added a link to your link directory making it easier to identify those who have removed a link from your site.
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16th February 2008 |
New search engine facility allowing you to search for quality link partners easily. This service has just launched and the archive of links pages is growing fast. You can access it here
Website update : minor bug fixes. |
13th February 2008 |
| Add new stats report - "monthly averages". This tells you month-on-month visitor trends and how much they are increasing/decreasing in relation to the previous month.
Also added repeat visitor stats which tells you who returns to your site twice, 3-5 times, 6-10 times, more than 10 times, or everyday in a given date range. |
29th January 2008 |
Added one new design template:-
Hard Cell (3 column / 2 column)

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26th January 2008 |
| Added "priority list facility" for product listings, allowing you a lot more control over the order of your products. You can even automatically place the most sought after products higher up the listings and permanently on the front page (replacing random products). Sought after products are purely determined by the amount of external traffic driven to your website and seeing which product pages they land on. By making these products more prominent, they will receive better rankings in the search engines (as they will be on the front-page of your site / higher up the listings). |
17th January 2008 |
| A new referals view - you can see the latest search engine referals via the home page of the backoffice and the "Search Engine Referals" link above the visitor stats graph |
3rd January 2008 |
Added two new design templates:-
Rayong (3 column / 2 column)
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Silom (3 column / 2 column)
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2nd January 2008 |
| Updated links management facility - now a lot easier to add links via "Quick Add" and also easier to identify the page you've added the link to. Also added an extra field to allow you to express which page you want the link partner to link to - because you should not always just get links that point to you homepage |
16th December 2007 |
Integrated Google Checkout allowing your shoppers to pay via Google Checkout. You will need to have a Google Checkout account first of all to use this (you can sign-up here). This can be activated via "Variables" section (under Taking Payments). |
10th December 2007 |
| Integrated another shopping portal (wholesale-fashion.co.uk) - for those selling fashion items, this is another means to increase sales/traffic (free to use). For non-fashion sellers, meanshopper.com is available for you to sell your items on, and lbay.co.uk is coming soon. |
29th November 2007 |
Added three new design templates :-
New Horizon (3 column / 2 column)
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Market Place (3 column / 2 column)

Cool Water (2 column)
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15th November 2007 |
| Shopping Portal integration - meanshopper.com is the first of 4 planned shopping portals that will be compatible with your puresilva website. You will be able to export your products from this backoffice to any/all of the portals available for free. |
30th October 2007 |
"More Info Sections" allows you to categorise your "More Info" pages which are normally situated in either the left or right hand columns of your site. You can add unlimited sections (categories). This is useful if you have quite a large list and want to break it down into meaningful categories. You can easily sort the order of the categories too. In the page editor, just add/edit a page, and you can easily assign a page to a particular section via the Page Type dropdown menu. |
24th October 2007 |
Added two new design templates:-
NTechBlog
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Jet30
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9th October 2007 |
Updated 'Make an Offer'. You can now reply to the original person making the price offer, with an amended price/quantity. For example, if you sell a product for £10, and someone offers £8 for it, you can reply back to the person with a counter-offer for £9 for the product, or £18 for a quantity of 2 (for example). The counter-offer is sent by an automatic email, along with a convenient link to add to the product to the shopping basket at that new offer price/quantity.
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5th October 2007 |
| Added product reviews. You can switch this on via backoffice > variables. This allows your website visitors to review your products. You can manually review/approve reviews via backoffice > shop > manage product reviews |
4th October 2007 |
| Added digital downloads. You can now sell digital products (i.e. files) on your site. The shopper buys these digital products in the same way as physical products, and upon verified purchase, they can login and download their purchase. |
28th September 2007 |
| Added Google Sitemap Generator. You can now create a .xml Google sitemap here: backoffice > shop > edit products > Create Google Sitemap |
26th September 2007 |