Website comparison - how does your website rate?

Blog >>

10 March 2023
How Amazon is Making it More Difficult to Sell on Their Platform Due to High Fees

9 March 2023
Don't Be a Jack of All Trades, Be a Master of One

2 March 2023
How Would You Market Your Website If Google Didn't Exist?

28 February 2023
Will Most Content Be Generated by AI in the Future?

27 February 2023
Improve Your Business By Spending Less Time Online

23 February 2023
Link Building Practices in 2023

22 February 2023
A Guide to Marketing Your Business on Facebook

21 February 2023
How to Market Your Business on Twitter in 2023

20 February 2023
The Blagger's Guide to SEO Ranking in 2023

25 September 2014
Twitter Statistics for 2014

Below are a number of checks we make when auditing / reviewing websites. The list is hardly exciting, but the points in the checklist will determine how many visitors you get to your site and how big a percentage of those visitors will convert to sales/perform actions you want them to (now that is a bit more exciting!).

You may not know how your website rates on some, most or even all of the following points, but you can take this list to your website developer to see which items have been addressed and which haven't. This is by no means an exhaustive list - for competitive business reasons, we have omitted several other points we check for; however, the list should give you a clear indication of how accessible, usable and search engine friendly your website is.

Checkpoint puresilva website template Your website
W3C Compliant (X)HTML
Yes
 
Website shows in various screen resolutions (e.g. 800 x 600, 1024 x 768) without horizontal scrolling?
Yes
 
Website uses responsive design making it friendly to small-screen / mobile phone users
Yes
 
Various browsers and versions rendering OK? (e.g. IE, Firefox, Opera)
Yes
 
Web pages load quickly, light imagery?
Yes
 
Contrast of text with background - easy to read?
Yes
 
Navigation links clearly described?
Yes
 
Main navigation in same place on each page?
Yes
 
Most important pages present in main navigation?
Yes
 
Use of anchor text only (e.g. no javascript menu)?
Yes
 
Is there an explicit link back to the home page?
Yes
 
For larger sites, is there a textfield search?
Yes
 
Are visited and non-visited links distinguishable from one another?
Yes
 
Are links clearly distinguishable from normal text?
Yes
 
Are images described by alt-tags?
Yes
 
How clear are images? Are they relevant?
Yes
 
How easy to find phone number/contact form?
Depends on user content
 
Mouseclicks - basic actions performed in as few clicks as possible?
Yes
 
Does user know what to expect after performing an action (such as entering shipping details)?
Yes
 
If you use Flash, Javascript or other technologies that users may not use/have disabled, is the site still functional?
Yes
 
Browser navigation is never disabled (sometimes developers deliberately disable the backbutton - not good)?
Yes
 
Is there a consistant use of colours, fonts and text sizes throughout the site?
Yes
 
Is the content in the same place on every page (i.e. users know where to focus on intuitively)?
Yes
 
Spelling/grammatical error check
Depends on user content
 
Plain English check - are you using too much jargon or waffling with cliches and tired sales-pitch? Users are skimming your pages so you want to get your point across succinctly
Depends on user content
 
How quick to ascertain purpose of site
Depends on user content
 
Call to actions in wording?
Depends on user content
 
Are URLs search engine friendly?
Yes
 
Unique TITLE, META description and keywords on every page that describe what is on the particular page (as opposed to your website in general)?
Yes
 
Internal linking - good anchor text and structure?
Yes
 
Headline tags present on pages (H1, H2 etc)?
Yes
 
Are H1, URL, TITLE tags fairly uniform on every page (i.e. they're not conflicting with one another diluting page's SEO)
Yes
 
Is content rich with relevant keyphrases?
Depends on user content
 
No use of graphical text?
Yes
 
External links - is there a way to easily reciprocate links with potential link partners (i.e. easy to use content manangement)
Yes
 
External links - you are slowly building up relevant link partners to your site to boost search engine rankings for website
Yes