Website comparison - how does your website rate?
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You may not know how your website rates on some, most or even all of the following points, but you can take this list to your website developer to see which items have been addressed and which haven't. This is by no means an exhaustive list - for competitive business reasons, we have omitted several other points we check for; however, the list should give you a clear indication of how accessible, usable and search engine friendly your website is.
Checkpoint | puresilva website template | Your website |
W3C Compliant (X)HTML | Yes |
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Website shows in various screen resolutions (e.g. 800 x 600, 1024 x 768) without horizontal scrolling? |
Yes |
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Website uses responsive design making it friendly to small-screen / mobile phone users | Yes |
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Various browsers and versions rendering OK? (e.g. IE, Firefox, Opera) | Yes |
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Web pages load quickly, light imagery? | Yes |
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Contrast of text with background - easy to read? | Yes |
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Navigation links clearly described? | Yes |
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Main navigation in same place on each page? | Yes |
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Most important pages present in main navigation? | Yes |
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Use of anchor text only (e.g. no javascript menu)? | Yes |
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Is there an explicit link back to the home page? | Yes |
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For larger sites, is there a textfield search? | Yes |
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Are visited and non-visited links distinguishable from one another? | Yes |
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Are links clearly distinguishable from normal text? | Yes |
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Are images described by alt-tags? | Yes |
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How clear are images? Are they relevant? | Yes |
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How easy to find phone number/contact form? | Depends on user content |
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Mouseclicks - basic actions performed in as few clicks as possible? | Yes |
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Does user know what to expect after performing an action (such as entering shipping details)? | Yes |
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If you use Flash, Javascript or other technologies that users may not use/have disabled, is the site still functional? | Yes |
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Browser navigation is never disabled (sometimes developers deliberately disable the backbutton - not good)? | Yes |
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Is there a consistant use of colours, fonts and text sizes throughout the site? | Yes |
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Is the content in the same place on every page (i.e. users know where to focus on intuitively)? | Yes |
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Spelling/grammatical error check | Depends on user content |
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Plain English check - are you using too much jargon or waffling with cliches and tired sales-pitch? Users are skimming your pages so you want to get your point across succinctly | Depends on user content |
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How quick to ascertain purpose of site | Depends on user content |
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Call to actions in wording? | Depends on user content |
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Are URLs search engine friendly? | Yes |
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Unique TITLE, META description and keywords on every page that describe what is on the particular page (as opposed to your website in general)? | Yes |
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Internal linking - good anchor text and structure? | Yes |
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Headline tags present on pages (H1, H2 etc)? | Yes |
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Are H1, URL, TITLE tags fairly uniform on every page (i.e. they're not conflicting with one another diluting page's SEO) | Yes |
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Is content rich with relevant keyphrases? | Depends on user content |
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No use of graphical text? | Yes |
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External links - is there a way to easily reciprocate links with potential link partners (i.e. easy to use content manangement) | Yes |
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External links - you are slowly building up relevant link partners to your site to boost search engine rankings for website | Yes |