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Website comparison - how does your website rate?

Below are a number of checks we make when auditing websites (from our other service : http://www.auditmywebsite.co.uk/). The list is hardly exciting, but the points in the checklist will determine how many visitors you get to your site and how big a percentage of those visitors will convert to sales/perform actions you want them to (now that is a bit more exciting!).

You may not know how your website rates on some, most or even all of the following points, but you can take this list to your website developer to see which items have been addressed and which haven't. This is by no means an exhaustive list - for competitive business reasons, we have omitted several other points we check for; however, the list should give you a clear indication of how accessible, usable and search engine friendly your website is.

Click here for the printable version of the comparison chart .

Checkpoint	puresilva website template	Your website
W3C Compliant (X)HTML	Yes
Website shows in various screen resolutions (e.g. 800 x 600, 1024 x 768) without horizontal scrolling?	Yes
Various browsers and versions rendering OK? (e.g. IE, Firefox, Opera)	Yes
Web pages load quickly, light imagery?	Yes
Contrast of text with background - easy to read?	Yes
Navigation links clearly described?	Yes
Main navigation in same place on each page?	Yes
Most important pages present in main navigation?	Yes
Use of anchor text only (e.g. no javascript menu)?	Yes
Is there an explicit link back to the home page?	Yes
For larger sites, is there a textfield search?	Yes
Are visited and non-visited links distinguishable from one another?	Yes
Are links clearly distinguishable from normal text?	Yes
Are images described by alt-tags?	Yes
How clear are images? Are they relevant?	Yes
How easy to find phone number/contact form?	Depends on user content
Mouseclicks - basic actions performed in as few clicks as possible?	Yes
Does user know what to expect after performing an action (such as entering shipping details)?	Yes
If you use Flash, Javascript or other technologies that users may not use/have disabled, is the site still functional?	Yes
Browser navigation is never disabled (sometimes developers deliberately disable the backbutton - not good)?	Yes
Is there a consistant use of colours, fonts and text sizes throughout the site?	Yes
Is the content in the same place on every page (i.e. users know where to focus on intuitively)?	Yes
Spelling/grammatical error check	Depends on user content
Plain English check - are you using too much jargon or waffling with cliches and tired sales-pitch? Users are skimming your pages so you want to get your point across succinctly	Depends on user content
How quick to ascertain purpose of site	Depends on user content
Call to actions in wording?	Depends on user content
Are URLs search engine friendly?	Yes
Unique TITLE, META description and keywords on every page that describe what is on the particular page (as opposed to your website in general)?	Yes
Internal linking - good anchor text and structure?	Yes
Headline tags present on pages (H1, H2 etc)?	Yes
Are H1, URL, TITLE tags fairly uniform on every page (i.e. they're not conflicting with one another diluting page's SEO)	Yes
Is content rich with relevant keyphrases?	Depends on user content
No use of graphical text?	Yes
External links - is there a way to easily reciprocate links with potential link partners (i.e. easy to use content manangement)	Yes
External links - you are slowly building up relevant link partners to your site to boost search engine rankings for website (see our SEO service here)	Yes

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