other posted in other news  on 2 March 2009
by Andrew Lang 
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New price set for the puresilva website template

We've set the price of the puresilva website template to £250. This gives you the full template, including e-commerce facilities. This is quite a significant reduction from the previous price (which held for 2 years) at £395. The new price of £250 will hold throughout 2009 and 2010, with a price review in 2011. The £20 a month flat-fee expired on 1st September 2009......and we'll honour the deal to anyone who signed up to it prior to 1st September 2009.

Historical and future pricing of the puresilva website template

historical pricing of puresilva website template

You can see that our template price has dropped continually in the last 5 years.

Why has the template price continued to drop? Haven't you heard of inflation?!

The main overheads with developing a website template of this complexity are:-
  • development of new facilities
  • hosting costs
  • technical support
When we launched the template back in 2004 (under shoptemplate.co.uk), we found each new customer required quite intensive technical support because of two reasons:-
  • Features were missing from the 2004 version that would have made using the template a LOT easier
  • Lack of online support such as video help and an articles archive
And so we learnt that technical support was something we had to work on - in terms of developing new backoffice tools for the site owner (preventing the need for support in the first place) , and providing online assistance if they get stuck. And of course, offering one-to-one telephone and email support if they need it as a reassuring back-up 7 days per week (which we always have had, and always will have).

With the advent of new easier-to-use facilities, video help, and articles archive in the backoffice, the need for such intensive support has been greatly reduced. This is great for our customers (who are generally needing less and less one-to-one technical support as the backoffice has become easier to use, with video help and our articles archive to help answer their difficulties). It's also great for us, as we have more time to spend on developing new facilities and making our time even more profitable by spending this extra time marketing our template. And being more profitable means we have the opportunity to offer the template at a lower price.

With this new price, there is no quarterly or monthly installments. It must be paid in one go.

Why no quarterly or monthly payments for the template at this new price?

We've found that if you lower the barrier to purchase too low, you open the door to a lot of speculators. Being speculative and running a successful online business aren't compatible - it requires some investment of time and money, a commitment. Having a one-off cost at least commits the site owner into making a stark decision : I'm going to go for it. No speculation, this business will be a success, and I'm going to work at this from day one. We give you the best possible start to your goal via the website template and supporting you technically and giving you marketing advice, but then it's up to you to make it succeed via your content and business plan. It's not easy, but you can make it easier if you are willing to commit some time and effort to your website.
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