posted in search engine optimization on 31 December 2006
by Andrew Lang
View by Categories | View By Latest

The Future: Search Engines Edited by Humans, Not Algorithms

Search Engine Optimization strategies change from time-to-time, but quality content is a constant necessity for promoting and keeping visitors to your website.

The following article shows that search engines are suffering somewhat at the moment from being TOO automated in determining the rankings of results - and are at the mercy of black-hat SEO strategies that always seem to place commercial websites closer to the top of results than truly non-commercial information websites. This is rarely in the best interests of search engine users.

If the 'Wiki' search model takes off and we see a major search engine edited by humans and not algorithms (for the first time), then more than ever quality content will be king. Most people in the SE market are shifting their focus away from the more literal forms of SEO (keyword density especially) and concentrating on natural unique quality content. We believe this has always been important - more than ever with the growing antipathy towards the quality of search engine results that we're seeing these days (Google especially).

The creator of the Wikipedia encyclopedia is turning his attention to search engines.

Jimmy Wales, the man behind the collaborative online reference work, is planning to create a "people-powered" search site.

The Search Wikia project will not rely on computer algorithms to determine how relevant webpages are to keywords.

Instead the results generated by the search engine will be decided and edited by humans.

The project will stand apart from the Wikipedia encyclopedia but will be overseen by the Wikimedia Foundation - which is headed by Mr Wales.

Link to full article: http://news.bbc.co.uk/go/rss/-/1/hi/technology/6216619.stm

Courtesy of bbc.co.uk

Share this article:

view my profile on Google+