strategies posted in business strategies  on 9 January 2007
by Andrew Lang 
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Tips on Improving Your Website Conversion Ratio

Some of our own tips can be read here. Also to augment our own advice, here is an interesting article for more online selling advice, including:-

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3. Use psychologically effective colours. The colour blue suggests quality, trustworthiness, success, seriousness, calmness - the perfect choice for sales pages. Avoid purple, which connotes uncertainty and ambiguity, and only use yellow to highlight key words and phrases. In addition, try to have as much white space as possible. This makes for a much cleaner looking, easier to read website.
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We like that kind of advice - considering we use a lot of blue :)

openquoteAccording to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale. Here are 10 tips to do much better;closequote


Link to full article

Courtesy of bytestart.co.uk

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