posted in search engine optimization  on 1 September 2010
by Andrew Lang 
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Which Social Networks Help Get My New Web Pages Indexed Quicker?

When you post something new on your blog, you want the search engines to pick up this new article/content as soon as possible. A high speed of indexing indicates that search engine spiders like your site, and therefore visit it often hoping to find new content. One way to help search engines "learn" of your new blog post is to point some links to the new page. All well and good, except it's rather an arduous task if you're posting even just 2 or 3 blog posts a week.

And so with our template, we are shortly introducing a new facility that will automatically post links of your newly published article (on your puresilva website template) to various social networking sites such as JumpTags, Tumblr and Delicious - in a random way. We've tested out such a facility for a few months now with very positive results in terms of speed of article indexing.

In comparison, we've also tried Twitter as a channel to promote our customer's new products and articles for over a year now - with disappointing results. The reasons for weak results with Twitter can only be speculated on - but I think it's a combination of :-
  • Twitter isn't really the best medium to share links. Far more links are "proactively" pushed to Twitter than genuinely freely shared.
  • Search engines will certainly prick up their ears if a huge volume of the SAME link is tweeted and retweeted, but isolated tweets don't carry much weight
  • The sheer volume of tweets made on a daily basis means search engines will have to somewhat arbitrarily filter out a lot of content on Twitter
  • Unless you have a high follower count, your tweets themselves won't be indexed very often, if at all (if you have a very low follower count)
The proof of the pudding with Twitter is in that last point: unless you're a Twitter "power user" with many followers, the vast majority of your tweets will not get indexed by the search engines, or DO get indexed but become an ephemeral part of that search engine's index - here today, gone tomorrow.

Other social networks are better designed to share links. For example, is ALL ABOUT sharing links - similarly

So puresilva will be focusing on the networks that count from this point on, and will introduce a feature in the next few days that publishes your articles (on your puresilva template) to a random selection of social networks who are more receptive to link sharing.

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