Trust is very important to convince someone to buy anything from your website. One way to win trust is to put all your cards on the table and show feedback from your previous customers.
The puresilva e-commerce website solution has a feedback facility built in, so buyers can give feedback on quality of product, service, speed of delivery and value for money - as well as leave comments.
There's no such thing as 'perfect feedback' - even if you delivered the perfect product with perfect customer service at an an unbelievably low price, you will still get some unsatisfied customers - because it's all about perception - and perception is subjective.
If you receive 100 feedbacks, and 97 were generally happy/very happy with 3 dis-satisfied - in our opinion it's better to show all 100 feedback comments. This adds integrity to ALL of the comments by not editing out any of the negative ones.
Having said that, the puresilva feedback facility allows you to play editor to customer feedback in terms of what comments to show. You cannot control the feedback on quality of product, value for money, speed of delivery and value for money.
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