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posted in E-commerce making more profits and costing less in 2007
 | According to Actinic's latest annual survey, 90% of company web sites are profitable; and on average, companies that implement ecommerce find it costs 40% less than they anticipated. But only one in ten retailers has a transactional web site. Even amongst those who already accept telephone orders for home delivery, only one in four have an ecommerce facility.
The survey was undertaken by pfa Research on a sample of around 600 randomly-selected small and medium-sized retailers, of whom 146 had web sites. It found that the number of retailers with ecommerce sites had risen by over 30%, from 8% of companies in 2005 to 11% in 2006 - confirming trends reported by bodies such as the IMRG On average, companies paid 40% less than expected for their ecommerce solution. The average anticipated cost was £2416, whereas the average price paid was only £1585. |  |
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Courtesy of bytestart.co.uk
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