content posted in content  on 4 September 2009
by Andrew Lang 
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The Art of Mediocrity

A great article by Jeff Atwood over at codinghorror.com on the error of applying "business-speak" to your website:-

openquoteIt's a shame that this misguided sense of professionalism is sometimes used as an excuse to put up weird, Orwellian communication barriers between yourself and the world. At best it is a facade to hide behind at worst it encourages us to emulate so much of what is wrong with large companies.closequote


If you want to be exactly like your competition, by all means put on your website stock photos of women wearing phone headsets, and use meaningless business-speak to describe your goals and mission statements (always make sure the reader doesn't clearly understand what it is you actually do). Never use plain English, or state anything bluntly. Follow these rules, and you can be like everyone else. This is the art of mediocrity.

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