You don't need to be a web designer to understand SEO.
Search Engine Optimization (SEO) is the latest skill being picked up by many web designers and website owners alike.
Web designers realise it's not enough to develop a well presented, functional, useable website - but it's also important to make it as 'visible' as possible to search engines using SEO. Unfortunately, many web designers have muddied the waters by saying SEO is some kind of 'black art' - too difficult to learn for your average layman - possibly for the reason to make sure your average layman keeps paying the web designer to do it for him!
The truth is SEO really is quite easy, and the rules are transparent and not hard to understand. It does require TIME though - time to carefully consider your SEO strategy, and then actually do it. This is why web designers charge a lot for SEO - because it takes time, patience and perseverance.
There are two areas to consider when optimizing your website for search engines:-
1. Trusted inbound Links (sites that link to your site)
2. Content on your website
The first step : Trusted inbound links >>>>
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puresilva Blog  |
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Our blog facility can be used as a news archive, an articles archive....or simply a blog! However you want to use it, it's an easy way to keep your visitors up-to-date with news and events or even just your own thoughts.
Having a blog / news section on your e-commerce website is a great way to help your website rank well in the search engines as well as encourage people to keep coming back to your site just to see what's new. Search engines love new content and will return to your site more frequently if they regularly find new content on your website.
There's plenty of free blogging software available, but it's very difficult, if not impossible, to give your e-commerce website a uniform look and feel as the blog section has a different design to your e-commerce pages. Not so with the puresilva e-commerce template, since we have written our own blog software that seamlessly integrates into your e-commerce shop.
Readers of your blog can also subscribe to it via an RSS feed so they can keep up-to-date with your news without even visiting your site! (this actually encourages them to visit your site since their RSS reader will have direct links to your site).
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