You don't need to be a web designer to understand SEO.
Search Engine Optimization (SEO) is the latest skill being picked up by many web designers and website owners alike.
Web designers realise it's not enough to develop a well presented, functional, useable website - but it's also important to make it as 'visible' as possible to search engines using SEO. Unfortunately, many web designers have muddied the waters by saying SEO is some kind of 'black art' - too difficult to learn for your average layman - possibly for the reason to make sure your average layman keeps paying the web designer to do it for him!
The truth is SEO really is quite easy, and the rules are transparent and not hard to understand. It does require TIME though - time to carefully consider your SEO strategy, and then actually do it. This is why web designers charge a lot for SEO - because it takes time, patience and perseverance.
There are two areas to consider when optimizing your website for search engines:-
1. Trusted inbound Links (sites that link to your site)
2. Content on your website
The first step : Trusted inbound links >>>>
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This facility allows your website visitors to interact with your site and enter a price that they'd be willing to pay for a particular product (and quantity of product).
For example, if you sell a t-shirt for £10, a website visitor can make an offer for £9 for the t-shirt. This offer is then sent as an email to the website administrator. They can choose to accept or reject this offer. If an offer is accepted, the person who made the offer receives an email stating that the offer has been accepted, and they can easily pay for the item at the offer price by clicking a link within the email. Each offer (if accepted) expires after 4 days.
The website owner has the chance to make a counter-offer, and can reply back with an amended price if they feel the original offer price is too low (no different to haggling in a market!). This is sent as an automated email - the site owner just needs to alter the price in the backoffice, and click "Send".
This facility is purely optional and is automatically disabled as a default setting. The site administrator can choose to select individual items that can be offered on, or could choose to put all his or her items on offer (one click of a button).
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