You don't need to be a web designer to understand SEO.
Search Engine Optimization (SEO) is the latest skill being picked up by many web designers and website owners alike.
Web designers realise it's not enough to develop a well presented, functional, useable website - but it's also important to make it as 'visible' as possible to search engines using SEO. Unfortunately, many web designers have muddied the waters by saying SEO is some kind of 'black art' - too difficult to learn for your average layman - possibly for the reason to make sure your average layman keeps paying the web designer to do it for him!
The truth is SEO really is quite easy, and the rules are transparent and not hard to understand. It does require TIME though - time to carefully consider your SEO strategy, and then actually do it. This is why web designers charge a lot for SEO - because it takes time, patience and perseverance.
There are two areas to consider when optimizing your website for search engines:-
1. Trusted inbound Links (sites that link to your site)
2. Content on your website
The first step : Trusted inbound links >>>>
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Your puresilva website will come with a resource directory - allowing your visitors to add their own website to link to it - as long as they link back to your website (this is compulsory).
Why do this anyway?
Your search engine ranking is heavily determined by which websites link to your website. One way to get websites to link to you is by offering a link back to them - this can be a mutually beneficial exchange, particularly if the two wesbites are closely related.
You have full control of who joins the directory - you can edit or delete any entry.
You can also add entries yourself via the backoffice - you can even send an automated email to website owners requesting a link exchange after you add them to the directory.
With the resource directory, you can have potentially dozens (if not hundreds) of websites linking to your website without any effort on your part.
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