You don't need to be a web designer to understand SEO.
Search Engine Optimization (SEO) is the latest skill being picked up by many web designers and website owners alike.
Web designers realise it's not enough to develop a well presented, functional, useable website - but it's also important to make it as 'visible' as possible to search engines using SEO. Unfortunately, many web designers have muddied the waters by saying SEO is some kind of 'black art' - too difficult to learn for your average layman - possibly for the reason to make sure your average layman keeps paying the web designer to do it for him!
The truth is SEO really is quite easy, and the rules are transparent and not hard to understand. It does require TIME though - time to carefully consider your SEO strategy, and then actually do it. This is why web designers charge a lot for SEO - because it takes time, patience and perseverance.
There are two areas to consider when optimizing your website for search engines:-
1. Trusted inbound Links (sites that link to your site)
2. Content on your website
The first step : Trusted inbound links >>>>